Arab Open University Faculty of Business Studies Business Functions in Context I B203A –Summer Semester 2016-17 Tutor Marked Assessment General instructions for students: This TMA should be written by students individually. TMA weight: 20% of total co

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Arab Open University Faculty of Business Studies Business Functions in Context I B203A –Summer Semester 2016-17 Tutor Marked Assessment General instructions for students: This TMA should be written by students individually. TMA weight: 20% of total co

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Arab Open University
Faculty of Business Studies
Business Functions in Context I
B203A –Summer Semester 2016-17
Tutor Marked Assessment
General instructions for students:
This TMA should be written by students individually.
TMA weight: 20% of total course grade.
Cut-off date: Check LMS
Plagiarism: It’s imperative that you write your answer using your own words. Plagiarism will be penalized depending on its severity and according to AOU plagiarism policy.
Format: you are expected to write your answer in an essay format: introduction, body paragraph(s) and a conclusion. Failing to do so could result in the deduction of up to 4 marks from your total TMA mark.
Word count:your answer is expected to be within the specified word count range. Not adhering to specified word count could result in the deduction of up to 4 marks of your total TMA mark.
Referencing: You are expected to use the Harvard referencing style for in-text referencing and list of reference at the end. Failing to do so could result in the deduction of up to 4 marks of your total TMA mark.
E-library: You are expected to use E-library sources to support your answers. A minimum of 3 sources is required. Failing to do so could result in the deduction of up to 4 marks of your total TMA mark.


Discussion Questions


PART A: The four Vs of operation (600 words, 60 marks)
Visit and observe two different restaurants. Compare them in terms of the four Vs. Think about the impact of volume, variety, variation and visibility on the day-to-day management of each of the operations and consider how each operation attempts to cope with its volume, variety, variation and visibility.
PART B: The Marketing mix (400 words, 40 marks)
Define positioning and then evaluate how organizations use the marketing mix to position their products within the minds of the consumers of their products. Support your answer with examples.

[END OF QUESTIONS]

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