T306A TMA- 2017-2018 Fair Trade Coffee: The Mainstream Debate 08-069 August 27, 2010 Richard M. Locke, Cate Reavis, Diane Cameron In November 2008, Shaw’s supermarkets sold a 10-ounce bag of Green Mountain Fair Trade certified coffee for $8.49. Th

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T306A TMA- 2017-2018 Fair Trade Coffee: The Mainstream Debate 08-069 August 27, 2010 Richard M. Locke, Cate Reavis, Diane Cameron In November 2008, Shaw’s supermarkets sold a 10-ounce bag of Green Mountain Fair Trade certified coffee for $8.49. Th

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T306A TMA- 2017-2018


Fair Trade Coffee: The Mainstream Debate

08-069
August 27, 2010
Richard M. Locke, Cate Reavis, Diane Cameron

In November 2008, Shaw’s supermarkets sold a 10-ounce bag of Green Mountain Fair Trade certified coffee for $8.49. The bag which was adorned with the Fair Trade certified logo, did not explain the meaning of Fair Trade. Consumers were directed to a website or a phone number to get more information. However, the bag did say the following:

A good cup of coffee can change your day. A great cup of coffee can help change the world. By supporting farming communities, promoting sound environmental practices and sourcing only the highest quality beans we work to ensure that everyone who comes in contact with our coffee benefits. So while you appreciate the results in your cup, you can also rest assured that this coffee has had a positive impact on every person it has touched which to us makes these little beans a pretty big deal.

Q1. Apply the Hard Systems Method to this Situation case, including spry diagram and conceptual mapping in order to brainstorm, analyse and make suitable recommendations. Provide a detailed narrative explaining your thinking process. (1500 words) (50 marks)



Q2. Investigate further suitable approaches and tools that could be used to investigate, illustrate and make recommendation to solving problems. Please consult all your course materials and undertake relevant literature search. (400 words) (20 marks)


Q3. What are the main insights or new understandings that you gained from the application of HSM to the case study? (400 words) (20 marks)


Q4. Review the relevance and suitability of hard or soft approach in highlighting issues faced by it. (400 words) (10 marks)

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